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Sunday, July 14, 2013

SEO - Search Engine Optimization

Internet AND Search Engine Basics

  • What is Internet Marketing?
  • Importance of Internet Marketing
  • Types of Internet Marketing Methods
  • Basics of Search engines and Directory
  • How the search engine works?
  • Google Search Engine Architecture
  • Search Engine Algorithms
  • Page Rank Technology
  • Latest Updates about Algorithms
  • Understanding the SERP
  • Using Search Operators
  • Google WebMasters Tools

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business Analysis
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Adwords Tool / Wordtracker / Search Insights
  • Competition Analysis
  • Finding the good keywords
  • Localized Keywords Research
  • Language Based Keywords

On Page Optimization

  • On-Page Optimization Basics
  • Domain Names in SEO
  • Website Structure and Navigation
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting.
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation
  • Image Tag Optimization
  • Footer Optimization
  • Creating an txt, xml sitemaps
  • Sitemap Generation Tools
  • URL Rewrite Techniques
  • Using Robot.txt
 OFF PAGE OPTIMIZATION

  • Introduction to Off-Page Optimization
  • Directory Submissions for SEO
  • Submission to search engines
  • Local Business Listing
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Linking Building Methodology
  • Types of Linking Methods
  • Free Links / Paid Links
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Blog Commenting
  • Black Hat SEO techniques

Reports and Management

  • Website Position Analysis
  • Introduction to Google Analytics
  • Installing Google Analytics
  • Basics of Google Analytics
  • Visitors Reports
  • Geographic Reports
  • Traffic Sources Reports
  • Keywords Reports
  • Goals and Conversions
  • User Access and Reports Sharing

Course Takeaways
* Course presentation
* SEO reporting
* SEO lab works


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